Social media marketing has taken over all aspects of business in the world, and real estate is no exception. As a result, there are many real estate influencers on different social media platforms.

The use of social media to boost sales and reach out to new prospects is the first priority of many real estate brands. Almost 50% of real estate business owners believe that social media marketing leads to the highest quality leads.

It’s also good to know that due to the outbreak of COVID-19 and the limitations, the benefits of using social media have increased.

When you use social media during this crisis, the minimum result you’ll get is to maintain your online identity and save your brand reputation. In fact, keeping in touch with previous clients and putting your brand in the eye of other audiences is necessary even if your sales are not high.

One of the best means of getting the attention of more audiences and increasing your brand awareness is getting an endorsement from legit personalities. Social media influencers are playing a vital role in boosting businesses, especially small brands.

Apart from brands, customers can also be benefited by following real estate influencers. They can learn many things about the real estate industry, from condo assignment resale to the trendiest internal designs. That’s why we gathered a list of top social media influencers who are focused on the real estate industry.


Top Real Estate Influencers You Should Follow In 2022

If you are interested in the real estate trends, you can follow this article consisting of a list of the best real estate Instagram accounts. Here are a few real estate Instagram account names of some real estate influencers. Learning their role in the real estate industry may help you profit in this industry.

1.   The_real_houses_of_ig

1.   The_real_houses_of_ig

This account has been founded by Kate Rumson. She has various talents including interior design, real estate investment, and construction, and is using them on her social media account. This page on Instagram has been able to gain over 2.5 million followers.

Moreover, she has a personal account on Instagram with around 200,000 followers. With skills such as her, one can deem her as one of the top Real Estate Influencers.

Whether you’re a business owner or an apartment hunter, you must follow this page, especially if you’re interested in luxury homes.

2. Cody Sperber

Cody Sperber is another social media influencer active on Instagram, Twitter, and YouTube. His account on Instagram is called “Clever Investor,” and has 1.2 million followers.

His Twitter account also has over 18,000, and his YouTube channel has more than 73,000 subscribers. If you want to be a good investor in the real estate industry, you’d better follow his accounts on social media.

3. Carlos Reyes

3. Carlos Reyes

Carlos Reyes is another real estate entrepreneur and real eatsate influencer on social media. He has more than 900,000 followers on Instagram and his YouTube channel also has more than 3,000 subscribers.

4. Josh Altman

Josh Altman calls himself “Real Estate Mogul” and is one of the top real estate influencers; motivational speaker, author, and investor.

He has 666,000 Instagram followers, 95,500 YouTube subscribers, and 88,900 Twitter followers.

5. Barbara Corcoran

Barbara Corcoran is another successful businesswoman and a real estate queen. She is also a podcast host and one of many famous real estate influencers on social media. Her account on Instagram has more than 638,000 followers. Also, she has a Twitter account with over 730,000 followers and a YouTube channel with more than 5,950 subscribers.

6. Jake Leicht

Jake Leicht is a real estate investor and social media influencer with more than 362,000 followers on Instagram and over 800 subscribers on YouTube.

7. Tony Giordano

Tony Giordano is an author, coach, speaker, crypto, and mortgage expert from Los Angeles, California, United States. He is also a social media influencer with more than 320,000 followers on Instagram and 63,000 followers on Twitter.

8. Stefan Aarnio

Stefan Aarnio is the author of the Hard Times Series and a real estate investor. He is another social media influencer you need to follow. His Instagram account has 205,000 followers and his YouTube channel has more than 25,000 subscribers. He also has more than 8,000 followers on Twitter.

9.Tom Ferry

Tom Ferry is a renowned real estate coach on social media. He is sharing many useful real estate marketing contents using his accounts to help you improve your business.

His Instagram account has around 172,000 followers and his YouTube channel has around 399,000 subscribers. You can learn many things about the real estate industry on these accounts.

10. Damon Woodward

Damon Woodward is another real estate investor who is active on social media. He has more than 152,000 followers on Instagram and is sharing his ideas. Using the teachings of real estate influencers such as him, you can learn to make money in this industry.

He is also the founder of the real estate school Blackcard University. You’d better follow this account to learn real estate investment and become successful.

11. Catherine & Bryan

Catherine and Bryan are husband and wife and are two renowned interior designers. They have a perfect real estate Instagram account for those who are interested in low-cost/high-drama renovations. They have gained more than 120,000 followers who can learn many things from this page.

12. Chris Choi

Chris Choi owns and manages more than 100 Airbnb properties and can help you build an Airbnb empire. His Instagram account has more than 110,000 followers and is full of useful tips and inspirational quotes.

13. David Dodge

David Dodge is an experienced real estate investor from St. Louis and a social media influencer with more than 100,000 followers on Instagram.

He’s been able to flip over 500 houses and is currently managing over 70 rental properties. He is an expert in wholesaling and you can learn many things about selling your home from his account.

14. Ryan Wright

‎Ryan Wright is a perfect option to learn deal analyses or calculate renovation costs. He has an Instagram account with more than 15,000 followers. You’d better follow this account if you want to be a good negotiator.

15. Terrance Doyle

Terrance is the last real estate influencer on our list. He is the founder of TheVAREco and an experienced investor and developer. You can become one of his 13,000 Instagram followers and learn how to invest in the real estate industry.

Final thoughts

The real estate industry is one of the most competitive fields, and therefore, you need to think of ways to get ahead of your rivals. Working with influencers can be a good solution using which you can build a brand identity on social media and reach out to more clients. The mentioned influencers can help you learn many things and also promote your business so that you get the maximum exposure possible.

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Mashum Mollah
Mashum Mollah is an entrepreneur, founder, and CEO at Viacon, a digital marketing agency that drives visibility, engagement, and proven results. He blogs at

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