When you are a newbie in the photography niche, you may end up making several mistakes. One of the most common errors that agents make is photography. The challenge with the real estate industry is that bad photographs can make you lose the business even if the house is brilliant. Therefore, you have to understand some of these real estate photography mistakes if you want to succeed in the industry. As a photographer, you must know the ins and outs of your area of specialty.
It is good to listen to those who went before you because you can learn from their mistakes. Therefore, you will not repeat some of the errors that real estate photography professionals made in the early years of their career. In this article, we will be looking at five common real estate photography mistakes agents make. You have to ensure that you are using the right photos to list your home because they can either make or break the deal.
5 Common Real Estate Photography Mistakes:
1. Closing the Curtains or Blinds:
One thing you need to understand is that the primary responsibility of real estate photos is to draw potential buyers to your property. Therefore, sine should be your closest companion. Make sure that the rooms have a bright look and are full of sunshine is an excellent way of catching the attention of viewers. Closing your blinds or curtains will give your room a cold and dark feel either because there is no light or due to the effect of full flash lighting.
Therefore, make sure that you open up your binds and curtains to allow as much natural light as possible to get into your house. Let no one cheat you that you have a powerful camera and hence you can overlook the issue of opening the curtains and blinds. The truth of the matter is that there is a big difference between flash lighting and natural light. Shooting at midday is the best because it will avoid ultra-bright light from steaking into the room while still having a lot of natural light to full your space indirectly.
The secret here is getting the best lighting effects for your photos. If you can still see a few dark corners and bright spots, using two to three exposures for slight HDR editing can assist you in balancing those two elements out. You can also use a flash to fill the shadows a bit. Talking to professionals can help you to know the best way to make good use of natural light.
2. Not Teaching Customers How to Prepare the Space for Photos:
It is the work of real estate agents to teach their clients how to prepare the space for photography. You don’t want to get to the property and discover that it is in a complete mess. Such a state will end up messing up the photos. Therefore, real estate agents should tell their clients how to prepare the space well for photography. Some of the actions include de-cluttering the living room. Write your preparation recommendation in a pdf and send them to each customer beforehand. The other things to add in the preparation suggestions include clearing all tables and counters, cleaning the floors, emptying sinks of dirty dishes, making all beds, removing the refrigerator of magnets, confirming that blinds and curtains and operable, and introducing a few fresh flowers for color pops. All these suggestions should get to the seller in good time.
3. Varying Light Temps:
Even though it is light to shoot with all lights off, photographers have different opinions on this matter. You are free to choose what you want but be aware of the various light temperatures and make sure that you balance them out while editing. Incandescent lighting is warmer than sunlight, and hence sunlight is a bit blue, and interior lighting tends to be yellowish. You can use brushes in the light rooms to correct such imbalances. You could also make some adjustments to the temperature slider for canceling out any colors you want to adjust. Yellow cancels the cold blue light while blue cancels the warm rays. Fluorescent lights tend to have a green tint and you can even out that by adjusting your brush for a red tone. If there is glowing light from the nearby fixture or window, you can use the graduated filter to balance out the temperatures seamlessly.
4. Shooting with No Shot List:
Real estate photography is a fast-paced industry. The budgets are low, but customers are in a hurry to get their listing to the market. Therefore, time is of great essence when dealing with real estate photography. Having a general shot list will make sure that you don’t waste a lot of time and still capture all the required details. Every home has unique details and qualities, but there are standard shots that apply to all properties. For instance, you will require a wide shot for all bedrooms and bathrooms. However, you may find it wise to add extra wide shots for bedrooms that are of higher interest in the design. You can begin with a basic shot list and then add or modify depending on the need. You can create an ideal process for your market in this area by going through customer feedback.
5. Pointing the Flash into the Room Directly:
It is sometimes necessary to use a flash in real estate photography. However, pointing it directly into your room may give it a harsh appearance. You’d instead bounce of the light on a ceiling or wall. It will help in diffusing it so that it can soften the sharp ‘flash look’ that you may get. Bouncing the flash and not pointing it will completely change how your photos feel. Remember to make the sparkle brighter as you hop it. The light should travel further to be able to fill the shadows.
With these tips, you will not repeat the common real estate photography mistakes that most people make. It is good to make sure that you have the best photos because they will entice potential buyers to come and see your property.