With so many users on social media platforms, artists have been consistently sharing their work on these platforms in recent years.
There is no denying that social media channels help artists to showcase their artwork to the world.
However, in order to build a solid fan base and long-lasting customers, it is essential for you to have a strong relationship with your potential audience.
Email marketing is the best way to connect with your target audience directly and give them a personalized experience.
You must have the prospect list built before starting your email campaign.
You will learn how to nurture your leads and convert them to happy customers for your art gallery as you read. Besides this, you will also acquire knowledge about how to build a prospect list.
Find emails of your prospects using email harvester.
Building your email list is a significant step you should carry out carefully.
Use the correct email harvester tool to find emails; this will ensure that you are reaching out to the right person.
GetEmail.io is a highly recommended tool to find the email addresses of people across the globe in a few seconds.
The tool comes with a free plan too. You can use this initially to know about the tool. When you are satisfied with the efficiency of the tool, you may go for the paid plan.
With the free plan, you can find a maximum of ten email addresses every month.
Besides collecting email addresses using the email search tools, you may encourage your fans to signup for your newsletter.
Why must an artist invest time in email marketing?
Getting your work out there to the world is pretty easy with the presence of social media, but creating a buzz for yourself in the world of the artist may be a bit harder.
Even when you have a good number of followers, it doesn’t guarantee that all your posts reach their newsfeed every time you share. This is due to the continuously changing algorithm of these social media channels.
In contrast with this, in email marketing, you will reach out to every prospect by addressing them individually; and since your prospect list contains the email addresses of people who shared it by themselves or those you located using the email harvester.
Therefore, there is a high probability that the email open rate is high and the bounce rate is low.
Since art is a luxurious good, your audiences might not be buying from you often. Hence, it would be best if you were targeting people who have the potential to purchase from you and focused on building a long-lasting bond with each of your target audiences.
You can make announcements about your art events and send invitations to your target audience.
Apart from this, you can keep your prospects engaged with local art events, tips, etc.
You may even share with them about your work in progress.
I hope you now understand that email marketing is one of the best channels to nurture your audience and transform them into happy customers.