Real estate marketing can get pretty expensive. It’s not uncommon to see a lot of money spent on fancy websites, print marketing, and other types of advertising.
However, there’s a more cost-effective option for real estate agents looking for higher profits in their business. Automated marketing can drive a higher ROI than traditional types of marketing due to the way it’s used.
Automated real estate marketing combines all of the most effective strategies into one powerhouse strategy that delivers results faster than any other method. It involves using software tools to automate tasks, like sending out emails and posting on social media platforms. The goal is to make these tasks easier and more efficient.
This article discusses how you can use automation in your real estate to boost your sales. Read on!
5 Amazing Ways Automated Real Estate Marketing Can Make Boost Sales
1. Automated Social Media Posting
One of the most effective ways to get your listing noticed is through social media. In recent years, social media platforms have also introduced marketplace features that can be used for real estate listing and connecting with a targeted audience. However, posting on these platforms takes time and effort, especially if you’re doing it manually.
You can always schedule posts for different times of day or days of the week when people are online and ready to engage with you on social media. This allows you to spend less time on social media management to focus on other parts of your business.
Moreover, automation allows real estate marketing companies to create posts automatically, and then post them on all their social media accounts by syncing data through CRM tools.
2. Sending Personalized Emails
Email is still one of the most effective methods of communication. It’s quick, easy, and convenient, and it has a high open-rate. Sending personalized emails allows you to personalize your message based on information about your prospect that they’ve shared with you.
This makes people feel like they’re receiving something ‘just for them,’ making them more likely to respond positively than if they got an impersonal mass email blast from someone they don’t know.
Automated email tools allow you to send personalized emails based on a buyer’s interest, location, or other information. For example, someone searching for ‘houses for sale near me‘ may get an offer for a home in their neighborhood.
Someone searching for ‘foreclosure homes’ might receive an offer for one that fits their needs more closely. You can schedule these email addresses to be sent at a specific time every day to ensure that you keep your prospects engaged and informed on any new property that may interest them.
3. Creating Listings Automatically
Automated real estate marketing can help you create listings automatically. This is especially useful when your property management company has quite a number of properties to manage.
You can do this by using a template system, which allows you to create a custom listing form for each property containing all the information buyers and sellers require (including pricing and availability).
Then, when a buyer expresses interest in one of your listings, they can fill out this form online and submit it directly into your CRM system, so you know exactly what they’re looking for—no more lost leads.
4. Organizing Your Sales Funnel
Sales funnels are how leads move through stages from initial contact through closing on a sale. If done correctly, this process will help ensure that every lead is nurtured and qualified so that only those who are most likely to buy are passed along through each stage of the funnel.
Automated marketing software allows you to create sales funnels quickly and easily without manually entering data, or checking off boxes one at a time as they move through each stage of the process. You have to set up each step in the funnel, then let the software do the rest.
5. Use Smart Data To Create Targeted Ads
The first step in any successful digital marketing campaign is understanding your audience. That’s why it’s important to use smart data to create targeted ads that speak directly to your buyer persona’s interests and needs. You can target consumers based on their exact interests using location-based data rather than just a general location or zip code.
Automation in real estate marketing allows you to target specific demographics with customized messages based on where they live, what they’re searching for in their neighborhood, and other factors that are important to them as homebuyers.
This allows you to connect with more people, even those who aren’t actively looking for homes but might be interested in the future.
Automated marketing can boost real estate agent and brokerage sales. It can help home buyers find the available homes they’re looking for, while also offering real estate agents the ability to communicate with clients more frequently. Automation also frees up your time to focus on other important things, like new leads or personal outreach to previous clients.